More and more campaigns and activist groups are using texting. Why? Because people read their texts, especially if they are short and to the point. Texts have high read rates, often within minutes, and you may see a 12-25% reply rate (up to 1 of every 4 people you text will text you a reply!). This is especially true if the reply is a one-word answer.
And, because texting is so quick, you can send a large number of text messages very quickly.
No matter which campaign or platform you decide to text with, you will likely need to get a Slack account. Slack is an online team communications tool (think of it as a virtual campaign headquarters) where you will be able to find out about the latest campaigns and ask questions. Check out this video to learn more about signing up for Slack (made by a different group but it's a good how-to) and how it works.
Text Campaigns We Are Working With
Text Out the Vote with the DNC
This is an easy one to start with. The DNC uses Hustle, which is very quick to learn.
Sign up here to start Texting Out the Vote.
Read their Texting guide here.
Text with MoveOn
MoveOn uses a very simple platform, they text often, and their training is very straightforward. It’s is one of the easiest way to learn how to text.
We are happy to help with any program you want to try. Email us at email@example.com and we can arrange some one-on-one training.